Why I Finally Gave In and Bought Salt & Stone (And Why You Might Want To, Too)

You know those brands that keep popping up in your feed—subtly at first, and then suddenly everywhere? Salt & Stone was that brand for me. About two months ago, I started seeing their ads, and I’ll admit, they were good. Not overly polished or trying too hard—just that real, user-generated content vibe that makes you think, “Okay… maybe I do need a fancy deodorant.”

Still, I didn’t buy right away. I clicked. I browsed. I thought about it. But I wasn’t quite due for a new deodorant. You know how it goes.

But Salt & Stone wasn’t about to give up on me that easily. Their retargeting game? Strong. Like, Olympic-level strong. Fast forward 60 days, and here we are. I finally caved. And honestly? No regrets.

I ended up grabbing two things:

The Mini Deodorant Discovery Set

The Body Wash (Bergamont & Hinoki)

Let’s talk packaging. Salt & Stone gets it. The products feel elevated but accessible—minimalist, clean, and gift-worthy. I’m already thinking about grabbing a few sets as cool, low-key gifts for friends.

And the scents? 100% my style. Think fresh, subtle, and gender-neutral in the best way. (Are we still saying “gender-neutral”? Honestly, whatever you call yourself, if you’re a functioning adult, you probably need deodorant. Just saying.)

The scents lean slightly masculine—like a soft men’s cologne, but not in a “you just walked through a cloud of Axe” kind of way. More like: this is the kind of clean I want to smell like after a long day or before a night out.

Overall? I’m into it. The marketing was smart, the products delivered, and I’m officially on board. If you’re in the market for a deodorant upgrade or a body wash that makes your shower feel a little more elevated, Salt & Stone might just be your new go-to.

Try it, gift it, or at least click around and let them retarget you into finally ordering like they did me.