To me there are so many items in high end fashion that scream “LOOK HOW FREAKING RICH I AM” rather than offer any other kind of inspiration. Season to season designers try and speak through their clothing, and I actually felt ‘spoken to’ when I saw Jeremy Scott’s Fall 2014 Ready-T0-Wear collection for Moschino. Yes, that is essentially a ‘McHandbag’ you’re looking at, and ‘I’m lovin it’ when it comes to what Moschino is saying – they’re ‘serving up’ eccentric styles, playing on iconic fashion house designs with some of the most recognizable pop culture brands today.
Anyone even remotely interested or involved in the world of fashion recognizes a Chanel quilted hangbag, classic Chanel suit, or of course a Hermès Birkin bag about as instantly as the masses recognize the McDonald’s golden arches. The Daily Mail recently reported that fast food employees felt ‘mocked’ by Moschino’s collection, but I interpreted the exact opposite. People are being ‘served’ by the high end design houses, buying and wearing whatever they say is ‘next’ on the runway, without even considering what is behind the brand or what the collection is all about. I don’t think it is an attack per se on any one brand in particular, but I believe Moschino and Jeremy Scott are mocking a culture where we think that just because you carry a handbag with a high end logo that suddenly you’re fashionable and chic. If you’re truly a talented artist and designer, like Jeremy Scott, you can take any palette, color, or pattern and with exquisite tailoring and technique you can make it runway worthy. The grand finale look is just that. After I saw this collection I decided it was time to serve myself some Moschino via a red clutch and it was just delivered today. All I can say is I’m lovin it!
On a side note, this video showing Katy Perry getting booed by photographers on the Moschino runway for allegedly making them wait an hour before she showed up was quite hilarious. You can be too fashionably late after all!